Creative Ad – Directing kid needs more patience and improvisation

www.gontor.tv — When you produce an ad with kid as the main talent, you have to prepare a bunch of more patience and improvisation. You never know what will happen on the spot. In this ad, a copy-writer must totally change his script on the D-day. Actually, he never change it, the kid herself change it. The director tried to direct the kid to act like in the script, but it seemed the kid has her own creativity. So, the director gave up. He let the kid act as she wants, let the camera roll, and let the editor edit the pieces of frames into meaningful story.
copy-writer: taufiq affandi

 

 
 
 
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